Money goes out, answers don't come back
You boost a post or run a campaign, the card gets charged, and you still can't tell which ad brought in a customer.
Managed Meta ads for small and local businesses
Your ads should earn their keep. We make sure every dollar is accounted for.
Chalk and Ledger is a managed specialist team based in Huber Heights, Ohio. We plan, launch, and watch your Facebook and Instagram ads, then explain what happened in plain writing every week.
No sales calls. Everything happens in writing, on your schedule.
The problem
Three reasons ads stall for small businesses
Nobody has time to babysit the account
Ads need steady attention. Running a business already takes all of yours, so campaigns drift for weeks without a check.
Agencies talk in jargon and phone calls
Many shops push long calls and vague dashboards. You deserve clear written updates you can read in five minutes.
How we work
One point of contact. A specialist team behind it.
You work directly with Jeff Gore, owner of The Chalk and Ledger Group LLC. Jeff sets the strategy, reviews every change, and approves every report. Vetted ad specialists handle the daily hands-on work under that review.
That setup gives you the attention of a small shop with the depth of a team, and you always know who is responsible.
- You own everything. Your ad account, pixel, and payment card stay in your name. We work as an approved partner.
- Spend caps you set. Budgets have hard limits inside the account.
- Written first. Questions, approvals, and reports all happen by email.
- Honest by default. We never promise results. We promise careful work and clear reporting.
Services
Start with Meta. Grow from there.
Meta ads management
Facebook and Instagram campaigns built around one clear goal, such as calls booked through your form, store visits, or online sales.
- Account and pixel setup check
- Audience and offer planning
- Ad copy and creative direction
- Ongoing testing and budget tuning
- Weekly written report
TikTok ads
Short video campaigns for businesses with enough budget for TikTok to learn and optimize. We will recommend it only when it fits.
Local SEO
Google Business Profile care and local search basics so nearby customers find you without paying for every click.
The process
Four simple steps
- 1
Free written audit
We review your current ads or ad plan and send a clear written summary of what we would keep, fix, and test.
- 2
Plan
A one-page plan with your goal, audience, budget, and first ads. Nothing launches until you approve it.
- 3
Launch
We set up campaigns, tracking, and spend limits, then watch closely in the first weeks.
- 4
Weekly written reports
Every week you get a short report: what we spent, what happened, what we changed, and what comes next.
About
Built in Huber Heights, Ohio
The Chalk and Ledger Group LLC is owned by Jeff Gore. The name says how we think: chalk for planning and teaching, ledger for keeping honest books on every dollar.
We serve small and local businesses, starting with Ohio, and also work with clients through Upwork.
"Clear plans, careful work, and a written record of every decision."
Our working principleFree ad audit
Get a written review of your ads, free
Tell us a little about your business. Jeff will reply by email, usually within two business days. No call required, no obligation.
FAQ
Common questions
Do I have to get on a phone call?
No. We work entirely in writing by email. If a visual helps, we can send a short recorded screen walkthrough.
Who actually runs my ads?
Jeff owns the relationship and strategy and reviews all work. Vetted Meta ads specialists handle daily execution under his review.
Do you guarantee results?
No honest agency can. We commit to careful setup, steady testing, and clear weekly reports so you always see what your money is doing.
Who owns the ad account?
You do. Your account, pixel, and payment method stay yours. You add us as a partner and can remove access at any time.
Is ad spend included in your fee?
No. You pay Meta directly for ad spend. Our fee covers management, and we will quote it in writing after the audit.
Do you only work with Ohio businesses?
Ohio businesses come first, though we work with clients anywhere in the US, including through Upwork.